Rivas Goldstein, LLP Call : 512-481-8000

Texas Doctors: Two tips to protect your online reputation

A doctor’s reputation is extremely valuable. Patients will take this reputation into consideration before deciding upon pursuing treatment. In this digital age, it is important to take proactive steps to help build your online reputation.

Why do I have to worry about my online reputation? Use of Internet rating sites is growing in popularity. Not only are these sites popular, but they impact a patient’s choice. As noted in a recent study published by the United States National Library of Medicine’s National Institutes of Health, 28.1 percent of patients surveyed “strongly agreed” a positive physician review alone would cause them to seek care from that doctor.

In addition, the Texas Medical Association (TMA) notes a large portion of these reviews are positive. An estimated 50 percent of reviewed physicians receive a full five-star rating.

How can I protect my online reputation? The exact practice will vary with each medical professional. Some will prefer a more hands on, visible profile online while others will prefer to manage what is already on the Internet and not add additional information.

Two specific tips that work for most physicians regardless of their approach include:

  • Respond carefully. It is very tempting to respond to online reviews, particularly negative reviews. The Health Insurance Portability and Accountability Act (HIPPA) makes it very difficult to respond specifically to a review. As noted by the TMA, an attempt to provide clarification on why a particular patient may have had a bad experience could result in a violation, which could put your medical license in jeopardy.
  • Consider the site. In some cases, you may be able to flag a review as inappropriate. This can lead to a review by the site owner and potentially result in the removal of the review.

It is also wise to set up “Google Alerts.” This will result in a notification from Google whenever you or your practice is mentioned online.

What if a review leads to a threat to my medical license? In some cases, a negative review can escalate to an investigation and threaten your medical license. You have options if you are in this situation. An attorney can review the situation and discuss the best course of action to protect your medical license.

No Comments

Leave a comment
Comment Information
Email Us For A Response

Rivas Goldstein LLP: On Your Side, Protecting Your Future

Our experienced Texas-based health care lawyers are here to help you and your business succeed. Please call 512-481-8000 or contact our law firm online.

Schedule A Consultation With An Attorney

Bold labels are required.

Contact Information
disclaimer.

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.

close

Privacy Policy

Austin Office
7035 Bee Cave Road, Suite 200
Austin, TX 78746

Phone: 512-481-8000
Fax: 512-481-0022
Austin Law Office Map

New York Office
405 Lexington Ave 26th Floor
New York, NY 10174

Phone: 212-541-2451
Fax: 917-368-8005
Map & Directions

McAllen Office
1100 East Jasmine Ave
Suite 105
McAllen, TX 78501

Phone: 512-481-8000
Map & Directions

Review Us